AI accelerates what's already there: with order, it multiplies results; with chaos, it multiplies errors. That's why we start with how your company works, not with the tool.
01
Organise
Diagnosis of processes, data and team. Hours per process and bottlenecks backed by data, and a map of what goes first and what isn't worth it.
02
Automate
CRM, automations, AI agents and integrations, in production. AI prepares, code executes and a person decides.
03
Scale
A company ready to take full advantage of AI: agents that work safely and autonomously, with a person deciding what's critical, and your team trained (Article 4 of the AI Act). Your data and the solutions we build are yours, always.
In consulting, we don't work with everyone.
For consulting and custom development we have limited places and only take on projects that can become a success story. This is how we decide:
30-minute video call. We understand your situation, your numbers and what's eating your time.
If we see a success story, we explain how we work and reserve one of our places for your project.
If not, we tell you straight and recommend other options that suit you better.
A keynote for business owners and executives: the reality of the sector, what actually works and what you never leave to AI. With visual examples and real proof of what we've done in our clients' businesses, so it doesn't stay in words.
Live on Hoy por Hoy Jerez · Cadena SER
01
The reality in the room
A show of hands to see where each company really stands with AI.
02
Real cases, no hype
Visual examples and proof of what we've implemented in clients' businesses. What makes an impact is seeing it work.
03
Order first
Why so many AI projects fail before they start, and the order that does work.
04
Critical decisions stay with people
AI prepares, code executes and a person decides. Plus tools you can use on Monday.
Join the community more than 3,000 people have already gone through.
Ángel Aparicio's AI academy, founder of SolutechIA. It currently has more than 1,100 active members. After trying many, for me it's the best AI community in Spanish: the real process, no hype. And the most affordable option.
If your priority is to solve a problem fast, book the call. If you can wait, the community is always there. And if you're not sure, book the call and we'll tell you what's best for you.
On video
Two ideas, on video.
Clips from my appearance on the live broadcast of Hoy por Hoy Jerez, Cadena SER, in June 2026 (in Spanish).
Automation on social mediaHoy por Hoy Jerez · 1:25
Don't hand control of your business to AIHoy por Hoy Jerez · 1:05
Want this at your event or in your company?Keynotes of 15, 30 and 45 minutes, 1 hour or a 2-hour workshop.
I learned processes in a warehouse and on a plane.
2014Zaragoza · Decathlon · 2014-2018
The process guy
Four years in logistics and quality at Decathlon's continental supply centre while I was studying. At 21, leading improvement projects that affected more than 400 people.
Without organisation, processes and a system, a team, however good, doesn't perform.
2019Dubai · Emirates · 2019-2022
Operational excellence
Three years at Emirates, in Dubai. In aviation everything works because everything is analysed: when something goes wrong, a measure is taken and a procedure is written so it doesn't happen again.
Spotting what the customer needs before they know it themselves.
2022Back to Spain
Choosing family
Estefanía and I left Dubai to start a family. I trained in AI, process automation and consulting, with a certification from the IUNIT University Centre, affiliated with Rey Juan Carlos University.
Time with your loved ones is worth more than any salary.
2023Jerez · Lara is born
The reason for everything
My daughter Lara is born. The biggest motivation there is, and also the biggest responsibility: I had to do something more.
Work that doesn't force me to be far from them.
2024International projects
Inside companies
Projects with companies in the United States, Honduras, Italy, Dubai and Spain, analysing and automating their processes.
People don't fail for lack of will. They fail for lack of a system.
2026Jerez · SolutechIA
Today, SolutechIA
AI consulting, development and training for companies that have already decided to take it seriously. From Jerez de la Frontera, for Andalusia and all of Spain.
Order doesn't hold you back. Order sets you free.
Move the cursor over the photoTap and drag over the photo
Off the clock
What I learned wearing a helmet.
01
American football
I played for the Zaragoza Hurricanes and for the Spanish national American football team. In that sport nobody wins alone: the best player on the field depends on the other ten on every play. That's where two things I look for in every company come from: collaboration and teamwork, because you grow as a whole or you don't grow; and the ambition to improve what already works.
02
Team
At 21, at Decathlon, I led improvement projects that affected more than 400 people. There I learned that people almost never fail: the system they work in does.
03
Company
Today we bring that to companies with the SolutechIA team. First you organise how the team plays; then AI multiplies what works.
With the Spanish national team. This one is the real photo from back then.
Gallery
Along the way.
With entrepreneur José ElíasWith Jorge BrangerCTX Tech Experience HubRadio Jerez · Cadena SERSpanish national American football teamOn board the A380 · EmiratesTraining · EmiratesEmirates Aviation CollegeFamily Day · Decathlon ZaragozaSpeaking to the team · DecathlonWith Estefanía and Lara
Organising an event for business owners?We'll show you how to fit an AI keynote into your programme.
Based in Jerez de la Frontera. We meet in person in Cádiz, Seville and Málaga; elsewhere in Andalusia, subject to availability. And in the rest of Spain, remotely or in person subject to availability.
A 30-minute video call to understand your situation. If we see we can help you, we explain how we work; if not, we tell you and point you in the right direction.
Loading calendar…
Video call with a SolutechIA presentation. You get the link by email when you book. The booking calendar is in Spanish.
Loading calendar…
I'll call you at the time you choose. Short and to the point.
Loading calendar…
Meeting in person. Add the address when you book.
Loading calendar…
For AI training for teams (Article 4 of the AI Act).
Contact
Shall we talk?
Message us on WhatsApp or book your video call directly.
Who can advise my company on artificial intelligence in Jerez, Seville, Cádiz or Málaga?
Juan Mastral, artificial intelligence consultant for CEOs and business owners based in Jerez de la Frontera, together with the SolutechIA team. He works with companies in Jerez, Seville, Cádiz and Málaga, in person and remotely. You can book a 30-minute video call at juanmastral.com.
Who is Juan Mastral?
Juan Mastral is an artificial intelligence consultant for CEOs and business owners, based in Jerez de la Frontera. He works with the SolutechIA team, an AI consultancy founded by Ángel Aparicio, helping companies with 20 to 500 employees organise their processes, automate them with AI and scale.
How can I invite Juan Mastral to speak at an event?
On WhatsApp at +34 911 67 78 50 or by booking a video call at juanmastral.com. There are 15, 30 and 45-minute formats, 1 hour or a 2-hour workshop, for events and for companies.
Do you take on every consulting project?
No. For consulting and custom development, after a 30-minute video call we only take on projects we believe can become a success story. If yours isn't one, we tell you and recommend other options. Keynote talks don't go through this selection.
Do you work with companies in Seville, Cádiz, Málaga and the rest of Andalusia?
Yes. We are based in Jerez de la Frontera, with in-person meetings in Cádiz, Seville and Málaga, and elsewhere in Andalusia subject to availability. In the rest of Spain we work remotely or in person subject to availability.
Where does an AI project start in a company?
With the processes, not the tool. First we look at how the company works and where the bottlenecks are, then we automate what has impact, and finally we scale with a trained team.
How much does it cost to work with you?
It depends on the scope. The first step is a 30-minute video call. If we can genuinely help you, we adapt the project and the payment terms so that payment isn't a problem.
What is Jefe, Cabeza FrIA?
It's Juan Mastral's podcast on how to use AI day to day and in business, made for business owners. It is recorded in Spanish.
Would you like us to speak at your event?Message us on WhatsApp and we'll reply with availability.
Radio Jerez · 10 Mar 2026
Press release · 23 Apr 2026
New
